When Netflix launched Squid Game Season 2 on December 26, 2024, they knew they needed something special to build anticipation and hype for the show’s return. In partnership with Megaflatables, the UK’s number one inflatable supplier, they brought iconic symbols from the series to life—literally—in the form of massive inflatable replicas strategically placed in high-traffic locations across the UK. These giant inflatables not only celebrated the global sensation that Squid Game has become but also played a crucial role in driving awareness and excitement for the season’s premiere.
The Creative Collaboration
The Squid Game franchise is globally recognized for its distinctive imagery, from the haunting triangular, circular, and square masks to the eerie red jumpsuits of the guards. Megaflatables worked closely with their clients at Come The Glorious Day to create inflatable product replicas that were true to the show’s aesthetic—large enough to stand out in a crowd, and impactful enough to create a buzz.
Each inflatable was meticulously designed to capture the essence of Squid Game. From the distinct shapes of the masks to the vivid colors and details from the series, Megaflatables ensured that every inflatable product replica was instantly recognizable by fans, further tying the installation to the Squid Game universe. The final products were massive helium inflatables of key symbols from the show, including life-sized versions of the famous doll and guard masks, all inflated with helium to make them visible from afar.
The Locations: Iconic, Buzz-Worthy Spaces
After months of creative planning and production, the inflatables were carefully transported and strategically placed across some of the most notable locations in the UK. The carefully chosen spots, such as above the Battersea Power Station, Birmingham Bull Ring, Cardiff, Edinburgh, and Shoreditch in London, offered the perfect backdrop to showcase these giant helium inflatables. These areas are often bustling with foot traffic, which was perfect for generating the viral impact that the inflatable advertising campaign was aiming for.
The sheer scale of these inflatables, combined with their strategic positioning, ensured that they were impossible to miss. Whether people were passing by or just happening to look up, they couldn’t help but notice the enormous, otherworldly presence of the Squid Game icons floating above these landmark locations.
Event Management: The Megaflatables Team on the Ground
While the helium inflatables themselves created the visual spectacle, the team at Megaflatables made sure the installations were flawless. Megaflatables is known for not only their design and manufacturing capabilities but also their ability to expertly manage events of this scale. The events team handled everything from setup to maintenance, ensuring that the inflatables were constantly in top shape and safely secured throughout the campaign.
Their expertise in large-scale inflatable advertising ensured that the campaign ran smoothly from start to finish. The coordination of transportation, helium filling, and installation was no small feat, but the Megaflatables team’s attention to detail and commitment to quality made it all look effortless.
Social Media Buzz: The Inflatables’ Impact
One of the main goals of the campaign was to get people talking—and that’s exactly what happened. Social media was abuzz with posts, photos, and videos of the gigantic inflatables. From fans snapping pictures to passing tourists sharing the spectacle online, the buzz created a ripple effect, generating excitement for Squid Game Season 2 well before its release. The massive presence of the helium inflatables turned out to be a perfect visual hook, encouraging fans to share their experiences online, which in turn sparked conversations across platforms like Instagram, TikTok, and Twitter.
By the time Squid Game Season 2 was released, the campaign had already done its job: the inflatables had raised awareness and got people talking. The campaign became one of the most talked-about advertising strategies of the season, cementing the importance of large-scale, immersive marketing experiences—like inflatable advertising—in today’s social media-driven world.
A Massive Success
The Squid Game Season 2 campaign was not only a visual masterpiece but a success in terms of driving buzz and increasing awareness. The strategic placement of the helium inflatables, combined with expert event management, ensured that the campaign caught the attention of fans and passers-by alike.
As Squid Game continues to break records and build its cult following, campaigns like this one show just how far marketing creativity can go. Megaflatables once again proved they are the go-to experts for creating impactful, large-scale inflatable advertising experiences that leave lasting impressions. Whether it’s a seasonal campaign for a global streaming service or an unforgettable public event, Megaflatables continues to set the bar for inflatable advertising.
If you’re looking to create a buzz for your next campaign, look no further than Megaflatables, where imagination meets large-scale inflatable execution. Contact the team today and explore your inflatable advertising ideas.
