There’s no doubt about it, we’ve all played with LEGO at one time or another during our lifetimes and so we were over the moon when the leading toy brand got in touch with us to support the opening of their new store opening in London. Which, by the way, is set to be the world’s biggest LEGO store!
Making an Impact on London’s Streets
The event was many months in the making, with initial conversations beginning with LEGO a few months prior to when the news made the headlines, finally taking place in August on a warm, summers day, ahead of the reveal of the newly renovated Leicester Square store.
LEGO named it their ‘biggest build yet’ whereby we supported the toy brand design and bring to life not one, but three incredibly huge LEGO bricks in red, yellow, and blue.
The bricks didn’t just sit outside the Leicester Square store, but instead made their way across the capital to bring even more excitement to the stunt. In case the giant LEGO brick and the quadruplet of people dress up in hi-vis gear wasn’t enough to prompt what it was about, they arranged for a life-sized LEGO character to lead the way.
However, this wasn’t just a celebration of the expansion of LEGO’s Leicester Square store which received an impressive 300 square metre extension but also the brands 90th birthday.
Natali Stojovic, head of LEGO Retail commented:
“We’re so excited to announce the reopening of the LEGO Store Leicester Square. We have many loyal fans in the UK so we’re looking forward to thanking them for their passion for the LEGO Group by giving them the world’s biggest LEGO store on their doorstep – and it will be so much more than a store!
“The 3D builds will tell unique stories inspired by British culture, there will be hands-on play experiences for all ages and a dedicated ’90 Years of Play’ walkthrough to celebrate the 90th year.”
More About Our Giant Inflatables
There are a number of reasons why so many of the brands who work with us decide to go ahead and build their own giant inflatable. As well as helping you to stand out from the crowd (quite literally), giant inflatables provide the opportunity to bring your event to life.
We don’t just bring your giant inflatable to life but provide support throughout the process so you can make sure the final product meets all your expectations. From helping you design your inflatable to compliment your brand, to bringing further creative ideas to the table, we provide a bespoke service to each customer.
Work With Us for Your Next Event
If you’re interested with working with us or finding out more about some of the exciting campaign’s we have worked on in 2022, then don’t hesitate to get in touch. Our expert team are more than happy to help with your enquiry and talk you through the step-by-step process on how to get started. Contact us directly on 01245 421056 or email info@megaflatables.com today!
